Many of my coaching clients are coaches themselves, and some of them have asked me how to promote their coaching business online. Here is information that I shared with them. Use these tips and ideas to promote your online training practice, get more clients, and earn more money:
– You have a professional website. To attract customers online, you must present a very professional image online. The people who find your website will help the professional appearance of the website with their own professionalism, as the website is the only information they have to rate your business.
The website should look professional and contain information about your business, as well as your products and services. In addition to signing up for your newsletter, there must be a way for customers to contact you.
Explain what you do on your website. Not everyone knows what a coach is, so in addition to calling yourself a coach, be sure to explain what the coach does. For example, if you are a dating coach, explain that you are helping men and women find their perfect match.
If you are a career advisor, tell your website visitors that you are helping them find their ideal career, and then help them find a job that reflects their career choice. And if you are a business advisor, tell them how you can help their business succeed.
Publish a newsletter. Not everyone who visits your website will instantly become a coaching client. Not all the people who visit your website will buy your products right away. You need ways to stay in touch with people who visit your website, but aren’t ready to hire you or buy your products.
A newsletter is a great tool for staying in touch with your website visitors, sharing information with them, and educating them about your products and services. Make sure you have the newsletter signup form on every page of your website and provide a compelling reason for your website visitors to subscribe.
Optimizing your website for search engines. Search engine optimization is the process of modifying the content and meta information of a web page to improve the page’s ranking in search engines. Successful search engine optimization will greatly increase the number of visitors to your website, as more than 70% of people searching for products and services use search engines to determine their position.
Publish your articles on the Internet. In addition to driving traffic to your website, posting articles is a great way to showcase your coaching expertise. When you write and publish your articles, other website owners select it and publish it on their website, giving you a link to their website.
Use the five techniques we outlined above to push your target clients into your training practice. Effectively promoting your training practice online will make the difference between your idle training site and a training website that drives leads and clients to your business every day.