There is no disputing the fact that a lot of businesses are collapsing in Nigeria and indeed the world over today because of lack of knowledge of what it takes to salvage the situation. This has even led to serious health conditions as many entrepreneurs have become hypertensive and their health state has defied medical solutions. This is because as long as the survival of their businesses is threatened, their own survival too will continue to be under threat. This is why I am reviewing this book this week as a textual solution. I wish you pleasurable reading.
This text entitled 101 Survival Tips for Your Business, with the subtitle Practical Tips to Help Your Business Survive and Prosper is written by Andrew Griffiths, a professional marketing consultant, as well as director of an Australian company called The Marketing Professionals. Griffiths is an accomplished trainer and a reputable public speaker. He specialises in trouble-shooting for companies that are in dire need of professional advice on marketing and customer-related issues.
In the course of his career, Griffiths has owned and operated a number of businesses, including a commercial diving operation, a travel company, an outdoor advertising business and a tourism publication. He equally worked as a dive instructor and commercial diver, door-to-door encyclopedia salesman, gold prospector, international sales manager and gardener.