Whenever I head to the malls, I look at my overflowing wardrobe to remind myself, though usually fruitlessly, that I must exercise restraint. I do the same, when I browse my favorite websites online. The online stores offer irresistible deals, so this personal resolve weakens there considerably. And, when it’s about sales and discounts – whether online or in the real shops – even the constant reminders fail to work.
I am sure that’s the case with most people, these days. After all, who would say no to the wonders of a nice shopping trip! However, what is important is that this ‘happy’ and ‘adrenaline-pumped, relaxed, de-stressed’ feeling remains (and escalates), even after credit/ debit card swipes.
Unfortunately, that’s not the case – always. Once the colorful stuffed bags are in hands, the ‘happy’ feeling fades, getting replaced by guilt or remorse – for many. There have been instances, when I have instantly regretted a purchase. I have seen women cursing themselves for buying something ‘useless’, as they were influenced by a fellow shopper or coaxed by a pushy shop assistant.