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Office Space to Reflect Your Brand

We spend many hours at work and the place where we do our job can impact the quantity and quality of the work produced there. Solopreneur consultants often brag about our ability to work from home, or the coffee shop, library, or hammock, but these environments may bring many distractions that have the potential to de-rail concentration or creativity. Furthermore, none is a suitable location into which an A-list client can be invited for a meeting.

If your goal is to attract big-budget clients, then you must communicate your team’s capability to deliver complex and sophisticated services and instill confidence in those whom you ask to hire you. That will almost certainly entail contracting for good office space.

Your office is an extension of your brand and it should represent you well. If you’ve decided that office space outside of your home is now necessary, please read on to receive a basic overview of typical B2B commercial rental possibilities that could align with your needs and budget. For information specific to your requirements, see a commercial real estate agent who has deep knowledge of the B2B office market in your location. As well, you may benefit from the services of an office planning specialist.

Co-working space

This is often the first place that Solopreneurs and Entrepreneurs consider when it’s time to move from makeshift to formal office. Think of co-working office space as living with roommates. Lay-outs vary, but you’ll have dedicated work space that provides some degree of privacy.

Besides your discrete work area, all other spaces are common and amenities are shared. You’ll share resources such as a photo-copier, scanner and a conference room stocked with basic audiovisual equipment. There will probably be a kitchen, supplied with at least a coffee maker, microwave and refrigerator.

Many co-working spaces are exclusive to a particular industry (often high tech). They’re designed to encourage networking and referral building, because they are populated by small operators.

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